Baby Boomers and Oldies Music Lovers are Invading the Internet

It's an old joke now. A young, tech-savvy teenager can do wonders with any computer technology, including the World Wide Web. The moment anyone older than 65 touches a computer, you can expect smoke or even an explosion.

Thankfully, that stereotype of the web-inept senior is quickly fading away as more folks at or nearing retirement age find enjoyment on the information superhighway. Over half of people over the age of 65 use the internet according to a Pew study. Moreover, studies show that baby boomers hold a majority of disposable income compared to their younger counterparts. Additionally, even when many internet products are marketed toward the younger demographics, it's still the oldest among us that spend the most money on them. To not market toward these older customers over the internet would be as silly as the aforementioned stereotype.

So what do older folks surf the Web for? Everyone searches the internet for something relevant to themselves, and pop culture has always been a defining part of one's life and personality. Everywhere you go on the internet, you're likely to find at least a link to the latest trending movies, music, games, apps, etc. The older generations, tech savvy as they may be, still like the films and albums they grew up with. Even younger people with classic souls would rather enjoy some Elvis or early Police than Justin Bieber or Nickelback. Some websites are now taking advantage of this growing demographic by selling and providing links to classic movies and music.

At the forefront of websites catering to the musical interests of baby boomers and oldies lovers alike is iOldies.com. The content offered by iOldies spans from the 1950s to the 1980s. Users can buy songs and albums to download or have sent to them in CD or even vinyl form if it's available. Music is not all iOldies offers. You can also purchase DVDs with retro content, dating all the way back to the 1930s. Also, even with the focus on classic music, you can find content from recent popular artists like Carrie Underwood and Bruno Mars in the iOldies catalog.

If you're thinking of conducting some business over the World Wide Web, don't think that only teenagers, college students, and young professionals like to browse. After all, one day they'll be the seniors of today, eagerly spending their pension money on the chance to remember when current entertainment didn't reek.

Source: http://www.artipot.com/articles/1548421/baby-boomers-and-oldies-music-lovers-are-invading-the-internet.htm

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